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With vivid examples from around the world, ranging across industries and sectors, dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. Tilt innovation goes downstream in the value chain. Shifting your strategy from products to customers dawar, niraj on. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. Everyday low prices and free delivery on eligible orders. Semantic scholar extracted view of when marketing is strategy why you must shift your strategy downstream, from products to customers by niraj dawar. He is professor of marketing at the ivey business school in canada and hong kong.
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